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BMG Competitive Competition

Rolled Sleeves

Year

2020

Runtime

2 Min 51 Sec

Genre

Music Video/Motion Graphics

BMGPM recently held a competition for composers to sample french music from the 60's to create their own track; from which they announced a new challenge for creatives to realise music videos inspired by those tracks. We applied to the creative competition and chose OD Hunte's ‘2023’, with the idea of enhancing the song lyrics through bold text, animation, fluid transitions and punchy coloured backgrounds. The use of different fonts/designs for the text ensured that viewers were engaged throughout the music video. OD Hunte is a drone pilot as well as a music producer, and the creative decision was made to include his beautiful drone shots of Tobago in the dream sequence.